Paramore's Hayley Williams on Her Iconic Hair, Inspiring Gen Z and Her Forward-Thinking Brand

Table Of Content

• Is there anything you’re doing differently for your skin in your thirties that you weren’t doing before?
• WWD LA Beauty Forum
• November 2010: Vivid Bubblegum Pink
• Hayley Williams No Longer Resents Her Signature Red Hair
• lightening kit
• Sources Gave an Update on Hugh Jackman's 'Love Life' After Fans Raised Concerns About His Well-Being
• Paramore’s Hayley Williams Breaks Down Her Hair Evolution With Longtime Stylist Brian O’Connor

At the same time, Korean beauty labels also began gaining traction in the U.S. Williams says that they were inspired by a newfound awareness of “clean” ingredients that aren’t harmful when they come in contact with a consumer’s skin, or in this case, their hair. Now, the singer is going back to her roots — literally, with that classic, red-hot shade — and using her brand to encourage others to also embrace bold hair color. As of May, fans can now find its offerings at Ulta, both online and in stores nationwide. The two have worked together for years, and O’Connor has been the hairstylist behind many of Williams’ signature hair colors, from bleach blond to fiery red. That was around the time we were just writing as Paramore, and then we started playing shows and people started noticing the band and they would write reviews and say, “Oh, that’s Hayley with the fire red hair.” It became a thing — almost by projection.

Is there anything you’re doing differently for your skin in your thirties that you weren’t doing before?

As far as celebrity beauty brands go, it only made sense that she would launch GoodDyeYoung, a collection of cruelty-free hair-color formulas. And now, it's about to become the latest hair brand on Sephora's digital shelves. That company is Good Dye Young, which is now available in all Ulta Beauty locations nationwide. The fully vegan line of hair care products focuses on helping customers achieve similarly bold looks, and includes a Lightening Kit, Semi-Perm in a range of shades and DYEPosit hues. (“Riot” is the shade that most closely resembles Williams’ classic orange). When a certain physical feature becomes synonymous with who you are, it's only natural that you may try to find other ways to define yourself.

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WWD LA Beauty Forum

Then I started playing into it a little bit more and honestly, I've always kind of enjoyed that. The first two years I was very adamant that I was one of the boys. The scene that Paramore was in was just not very comfy for femininity, so I really repressed that.

November 2010: Vivid Bubblegum Pink

"We’re giving you business in the front, natural in the back. She got bored what can I say...," Connor penned on Instagram alongside pictures of Williams's new look. The singer's bangs and face-framing pieces are now a honey blonde color while the back of her head is still her natural brownish-red shade. The six-piece starter kit retails for $22.50 and includes semipermanent hair color, a lightening kit, a pair of gloves, a brush and bowl, grip clips, step-by-step instructions and a color depositing mask. “The first time we went to Japan, I think I was 17 and one of our promoters that took us around gave me a Hysteric Glamour shirt and I was very excited about fashion over there and it was also the first time as a teenager that I bought make-up for myself.

Hayley Williams No Longer Resents Her Signature Red Hair

It was the early 2000s, her formative years, and she was using any cash she could scrape together to buy box dye. Connor shared another picture of the look after Williams's hair had been straightened, giving fans a better look at her multi-tonal colors. In the second pic, Williams's auburn hair also appears to have a few wine-colored lowlights around the ends.

Good Dye Young’s initial plan was to focus strictly on hair care products, but their efforts were eventually expanded to include dye, inspired by the orange shade O’Connor created during their first meeting. Ironically, since GoodDyeYoung launched in 2016, Williams's hair has been blonde. She went platinum with the help of the brand's cofounder and creative director, Brian O'Connor, two years ago, and just two weeks ago, she switched to a sandy blonde.

The pair met in 2006, shortly after a Paramore tour through Japan inspired Williams to take her hair color to the next level. “Japan was my heaven,” Williams tells W, citing influences like Harajuku culture and FRUiTs magazine. “I had already been box dyeing my hair for a while, but I really, really wanted to try things that were either bolder or just more fun.” Back in the States, she walked into a salon where O’Connor was working, and the rest was history. In 2007, Hayley Williams was readying for the rollout of Paramore’s Riot!

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It was based on expression and like who we think we are and what we want to be. Eventually we thought we should do something together that perpetuates these conversations. People will always be trying to figure out who they are, and I think it's an incredible journey to go on with someone.

But, as she explained in a recent interview with Evening Standard, it may not be long before she experiments with one of her own semi-permanent GoodDyeYoung colors soon. “My hair is blonde today," she said, "but nothing in life is final, and I love that about hair too." Over the years, Williams has tried just about every color under the sun, as has O’Connor — and they’ve experienced all of them all together. The singer tells PEOPLE that it’s been a real treat to have O’Connor, who has by her side on this venture with Good Dye Young, also be her biggest cheerleader when it comes to picking out what color to try next on her hair. Williams spotted the for-rent building over the pandemic and once again, approached O’Connor with her idea. When it came to opening a salon, however, the hairstylist says he initially attempted to discourage Williams, due to his hands-on experience with the trials and tribulations of a salon’s day-to-day business.

The partnership with Ulta is a longtime dream for Williams, who started the brand with O'Connor in 2016 as a way to challenge the stigma of coloring hair in loud, bright hues. Paramore’s Hayley Williams is known for sporting unique hairstyles and hair colors, even creating her own hair dye company, Good Dye Young, because of her love for bold styles. Here’s what we know about the “Decode” singer and her natural hair color. With the help of her cofounder and “day-one makeup artist and hairstylist” Brian O’Connor, Williams has put all those years of organic hair color research to good use.

Her hair –cut into a punky shag with spiky baby bangs and a deep side part – was alive with a burst of burgundy, fiery orange, yellow and blonde, solidifying Williams as the alternative it-girl and beauty muse of her time. In this spirit, certain styles will always make Williams feel like herself on stage. Bangs, which she’s had her whole life, are a prime example. “I always love when we freshly cut my bangs before a show,” she says. Their friendship has cultivated confidence that’s helped Williams visually reflect her emotions—including bleaching everything away for a while to take a break from the look she felt people began to expect from her as a performer. “There’s a part of me that wants to remind myself that I can still envision myself as whoever I want to be, and whether I have orange hair, white hair, black hair, blue hair—it doesn’t matter,” she says.

Shortly after, Williams traded her brown locks for a bright orange, synonymous with the iconic “Misery Business” music video. Chadwick also estimates that the singer sticks mostly to temporary hair dyes in order to achieve such quick color turnaround. If you're the type to drastically change your hair color often like Williams, Chadwick ensures that those bright pigments won't pose any damage to the hair — it's the lightening of your hair you need to be careful about. "Always use a bond builder such as Olaplex to balance out the porosity of the hair so when applying the vibrant color, it will develop even," she advises. Just about every single one of those looks is thanks to Williams's longtime hairstylist and makeup artist Brian O'Connor.